About Us
We’re BadOwl — a movement built for the bold, the curious, and the unapologetically unconventional.
Born from a family that has always dared to do things differently, BadOwl represents a new chapter in fashion and identity. Founded by Hemant Khanna, a pioneer in India’s men’s fashion scene, and carried forward by the next generation — Karan and Aashita Khanna — we’re blending legacy with rebellion, experience with experimentation.
At BadOwl, “unconventional” isn’t just a label — it’s our DNA. We create for those who don’t just follow trends but define their own rhythm. Our style philosophy is rooted in affordable luxury, athletic precision, and everyday individuality. Each piece we make is a mix of comfort, craft, and bold character — for people who live, move, and think differently.
We’re not just building a brand; we’re building a community that celebrates authenticity and fearless self-expression.
Because being a little unconventional? That’s what makes life interesting.
The Trio Behind the Chaos — Meet the Minds of Bad Owl
The Trio Behind the Chaos — Meet the Minds of Bad Owl
Bad Owl is powered by the Khanna trio—a full-on energy cocktail where Hemant brings the rebel OG fire, Karan brings the dark-edgy-cinematic chaos, and Aashita brings the calm brainpower that keeps us from combusting. Hemant is the hustle-born visionary who was building “Gen Z energy” long before anyone had a name for it—dropping ideas, discipline, and products nobody even knew they needed. Karan? He’s the co-founder who treats fashion like a beat drop—sharp, bold, experimental, unapologetically cool—pushing the brand into spaces people don’t even think of. And Aashita is the grounding force, the intentional mind, the safe-space creator who makes Bad Owl feel human, warm, and real while telling the world you don’t need to shrink to fit any box. Together, they’re not just running a brand—they’re building a movement where every pair has attitude, every vibe has purpose, and every drop screams: Be loud. Be bold. Be Bad Owl.
BEHIND THE SCENES AT BAD OWL — WHERE THE MAGIC GETS MESSY
Behind every pair of Bad Owl socks is a little chaos, a lot of caffeine, and an entire team arguing over which vibe feels “more unbothered.” This is the backstage lane where ideas explode at 2 AM, where samples pile up like modern art, where playlists switch from techno to heartbreak anthems in three minutes, and where “final-final” files magically become “one last revision.” It’s the place where our founders bounce fire off each other, where creativity refuses to sit still, and where every drop is born from madness, instinct, and way too much personality. This is the side you don’t see—but it’s the heartbeat of Bad Owl: raw, real, and proudly chaotic.
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