About Us
Weāre BadOwl ā a movement built for the bold, the curious, and the unapologetically unconventional.
Born from a family that has always dared to do things differently, BadOwl represents a new chapter in fashion and identity. Founded by Hemant Kumar Khanna, a pioneer in Indiaās menās fashion scene, and carried forward by the next generation ā Karan and Aashita Khanna ā weāre blending legacy with rebellion, experience with experimentation.
At BadOwl, āunconventionalā isnāt just a label ā itās our DNA. We create for those who donāt just follow trends but define their own rhythm. Our style philosophy is rooted in affordable luxury, athletic precision, and everyday individuality. Each piece we make is a mix of comfort, craft, and bold character ā for people who live, move, and think differently.
Weāre not just building a brand; weāre building a community that celebrates authenticity and fearless self-expression.
Because being a little unconventional? Thatās what makes life interesting.
The Trio Behind the Chaos ā Meet the Minds of Bad Owl
The Trio Behind the Chaos ā Meet the Minds of Bad Owl
Bad Owl is powered by the Khanna trioāa full-on energy cocktail where Hemant brings the rebel OG fire, Karan brings the dark-edgy-cinematic chaos, and Aashita brings the calm brainpower that keeps us from combusting. Hemant is the hustle-born visionary who was building āGen Z energyā long before anyone had a name for itādropping ideas, discipline, and products nobody even knew they needed. Karan? Heās the co-founder who treats fashion like a beat dropāsharp, bold, experimental, unapologetically coolāpushing the brand into spaces people donāt even think of. And Aashita is the grounding force, the intentional mind, the safe-space creator who makes Bad Owl feel human, warm, and real while telling the world you donāt need to shrink to fit any box. Together, theyāre not just running a brandātheyāre building a movement where every pair has attitude, every vibe has purpose, and every drop screams: Be loud. Be bold. Be Bad Owl.
BEHIND THE SCENES AT BAD OWL ā WHERE THE MAGIC GETS MESSY
Behind every Bad Owl product is a little chaos, a lot of caffeine, and a team that truly cares. From socks and gloves to arm sleeves, balaclavas, wrist supports, knee supports, and performance combos ā everything starts with ideas flying around, samples stacking up, and details being debated way more than necessary (in the best way). Designs evolve late into the night. Fabrics are remembered by feel. Fit is tested, re-tested, and tested again. Some things make it to the final cut, others donāt ā but every product that does carries intention, functionality, and character. This is where comfort meets performance, and practicality meets personality. Itās not always neat. Itās rarely quiet. But itās real. This is the side you donāt always see ā the trials, the tweaks, the tiny wins. And itās exactly what makes Bad Owl products feel different. Raw. Purpose-built. And proudly chaotic.
Us in News
